The territorial brand “Land of Values”
A shared identity that raises Fribourg’s profile
The Fribourgissima association launched the territorial brand “Fribourg, Land of Values” in 2022. It embodies the canton’s identity and brings together under one banner everyone who helps raise Fribourg’s profile: people in business, tourism, culture, sport, education and local produce. The brand rests on seven values: human closeness, conviviality, pride and humility, authenticity, diversity, reliability and quality, and ambition and innovation. It gives everyone a shared framework for promoting Fribourg in a way that is consistent, credible and unifying.
Brand guidelines and logos
View the brand guidelines and download the brand files (logos, variants and graphic elements).
