The Association Touristique de la Broye (ATB) replaces Estavayer-le-Lac/Payerne Tourisme on 15 June 2023. The ATB is a non-profit-making association whose aim is to take an interest in all matters relating to the promotion and development of tourism in the Broye district and the destinations of Payerne, Chevroux and Cudrefin.
The regional tourism association is primarily responsible for welcoming and informing guests, promoting tourism in the region, organising events and developing tourism products.
Supported financially by all the communes in the Broye district, the ATB concentrates much of its efforts on information and events, in particular by managing the Estavayer-le-Lac regional tourist office and working with the information point in the Payerne Abbey Church. Promotion and product development are carried out on a regional basis throughout the region.
