La Gruyère Tourisme is the executive body of the Association Touristique de La Gruyère (ATG).
Our association was created in September 1991 and since 2005 has brought together the tourist offices of Gruyères and Bulle and since 2019 Charmey. Today the association employs 18 people, and its administrative office is located in Bulle.
The tourist offices of Jaun and Moléson are managed directly by the resorts in collaboration with La Gruyère Tourisme.
In addition to customer and organisational objectives, La Gruyère Tourisme continuously pursues the following general objectives:
- To ensure the promotion of tourism in Switzerland and abroad on behalf of and for the benefit of La Gruyère
- To coordinate the activities of the development corporations within the framework and in favour of regional tourism development
- To represent the interests of tourism in La Gruyère at cantonal, national and international level
- To ensure the development of tourism in La Gruyère, based on the quality of the region’s tourist services and hospitality, compatible with the aspirations of guests and the population.